7 Seas brewing
Brand Evolution—Packaging—Strategy —Hand Lettering—Custom Illustration
7 Seas Brewing is known for making technically-well executed, authentic brews and always pushing the envelope when it comes to providing their beer lovers with the best. While at Blindtiger, I had the opportunity to work with 7 Seas in re-imagining their brand after a decade in the industry. Our goal was to refresh the brand and create a packaging system with a more focused core line-up in distribution.
Logo Refresh
Expanded logo system
core series
The core series design showcases the iconic 7 with a more industrial and sleeker look. We dropped the elaborate beer names to highlight the liquid in the can and developed a new tagline, "YOU'LL LIKE IT", to emphasis there's no need to fluff good beer.
sour series
Following in line with the core series system, I created custom botanical illustrations with fruit inspired colors that illuminated their sour flavors.
