Ruby jewel ice cream
Brand Expansion—POS—Collateral—Strategy
Brand Expansion—POS—Collateral—Strategy
Deliciously rich, cream, made-from-scratch frozen treats (is your mouth watering yet?). Portland based ice cream shoppe Ruby Jewel came to Retail Voodoo with the intention of launching grocery-level distribution on the west coast. I created a larger-than-life personality to match their two-hand holding, ridiculously indulgent sandwiches with a combination of bold, non-conforming type and photography.
