Grass rooted grass-fed beef
Branding—Packaging—Hand Lettering—Strategy
BETTER FOR THE COWS AND BETTER FOR YOU. I worked with the team at Retail Voodoo to help expand the Grass Rooted brand for client ,Strauss, a fourth generation family of farmers. They're rebel trailblazers reimagining the way cattle is raised using the most sustainable practices and producing the best-tasting 100% grass-fed beef on the market. This brand is aimed at the food connected creative class with its bold, edgy visual identity and playful messaging.
The brand's just hit the market and shelves at most national grocery-level distributors.
